SouthGen places pre-vetted, bilingual LATAM sales contractors with U.S. CPG and B2B brands — then manages them through a structured 6-step program built to land at least one closed U.S. distributor or retail deal per engagement.
Go from "we need sales coverage" to a fully deployed, bilingual rep plus channel playbook in under one month.
Access elite LATAM sales talent and structured management without adding full-time U.S. payroll overhead.
SouthGen runs weekly coaching, KPI accountability, and pipeline optimization so founders stay focused on growth.
Your engagement is structured around tangible U.S. pipeline traction and closed-deal momentum, not vanity activity.
A full-time U.S. sales rep costs $70K–$110K/year before benefits or commissions — inaccessible for most emerging CPG brands below $2M in revenue.
Hiring cycles run 8–12 weeks. By then, the distributor window is gone and a competitor has the shelf slot you should have owned.
Most U.S. reps chase transaction volume over brand relationships — the wrong incentive for early-stage CPG brands building their first distributor network.
Founders cannot source, vet, onboard, train, and manage a sales force while running operations. One of those tasks always gets dropped — and it's never operations.
Colombia, Mexico, Argentina, and Brazil produce driven, bilingual sales professionals who are culturally fluent with U.S. distributors, buyers, and retailers — and available at a fraction of domestic costs. The talent exists at scale. SouthGen is the vetting, placement, and management infrastructure to deploy it with zero guesswork.
A custom 90-day go-to-market playbook built for your brand, target channel, and U.S. distribution tier — delivered within 7 days of engagement start.
3–5 pre-vetted, bilingual LATAM rep candidates — sourced, screened, and presented within 15 days. Every candidate clears SouthGen's rigorous 3-round vetting process.
SouthGen manages your rep for the full 6-step engagement — acting as your fractional Head of Sales without appearing on your payroll or org chart.
SouthGen never touches contractor payroll — this is non-negotiable, and it's a structural advantage. You pay your LATAM rep directly via Wise or Payoneer in their preferred currency. SouthGen charges only the one-time Activation Fee and the monthly Management Retainer. Full stop.
Your custom U.S. GTM playbook delivered in 7 days. 3–5 pre-vetted bilingual rep candidates presented by Day 15. You make the hire decision between Days 20–24. You walk away with a signed rep, a channel-specific playbook, and a ready-to-launch outreach stack targeting U.S. distributors and retailers.
Pipeline architecture and CRM established for U.S. distributor and buyer outreach. ICP targeting training tailored to your channel. Supervised cold call trials. Email outbound launched with real-time optimization.
Outreach machine goes live. Warm distributor and buyer accounts surface. Rep books meetings with qualified U.S. contacts under SouthGen coaching. Product sample coordination with your top prospects begins.
Pipeline deepens across U.S. distributor and retail targets. SouthGen coaches every active deal — objection handling, follow-up timing, buyer relationship strategy. 10+ U.S. accounts in active deal stages.
Multiple U.S. buyer meetings completed and debriefed. Target: 150+ contacts with 10–12 warm accounts in active conversation. Pitch sharpened from accumulated field data. Rep accountability reviewed weekly.
The first U.S. deal closes. Coaching pivots to account management — relationship deepening, upsell identification, renewal prep. SouthGen reviews the deal economics with you and validates program ROI.
Distributor deals start closing. Multiple warm leads near close. Rep is functional and performing independently inside your sales motion. You choose your path: upgrade to Fractional CSO or exit — keeping everything SouthGen built.
If your rep hasn't produced at least one closed U.S. deal by the end of Step 6, SouthGen extends management at no additional charge until the first close is achieved. We don't exit until the model has proven itself. We win when you win.
Earned, not sold. Available exclusively to clients who complete the 6-step managed retainer. SouthGen graduates from managing your rep to owning your entire U.S. sales strategy.
Every engagement starts with a focused activation phase, then transitions into ongoing monthly sales management. Final terms are tailored to your market, goals, and operating stage.
Includes your custom U.S. GTM strategy, LATAM talent sourcing and vetting, candidate presentation, and rep selection support — all delivered within 24 days of signing.
All engagements include an activation phase and ongoing management scope defined during discovery. Contractor compensation is paid directly by you via Wise or Payoneer and is always separate from SouthGen service fees.
SouthGen operates with a 5-client ceiling to maintain a 1:1 ratio between our Sales Engine and your brand's growth. Fill out the form and we'll schedule a 30-minute discovery call to assess fit, walk you through the engagement model, and answer your questions directly — founder to founder.